Are You "A Floor Wax and a Dessert Topping?"

Do you have to make a choice between two great options?

New Shimmer!

Sometimes the best things are not one or another. They're a combination of both and they create something even better. Sometimes 1 + 1 = something completely other. Sometimes what you do best is a combination of traditional roles. A company that combines traditionally separatate missions. A person who operates as player/coach.

Travel back with me to a quaint TV kitchen in the year 1976. Husband (Dan Akroyde) and wife (Gilda Radner) argue over a brilliant new product: Shimmer.

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Wife: New Shimmer is a floor wax!

Husband: New Shimmer is a desert topping!

Wife: New Shimmer is a floor wax!!

Husband: It's a desert topping!!

Enter Spokesperson (Chevy Chase): Hey, hey, hey, calm down, you two. New Shimmer is both a floor wax and a dessert topping! Here, I'll spray some on your mop.. ..and some on your butterscotch pudding.

Husband: Mmmmm, tastes terrific!

Wife: And just look at that shine!

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OK, so we shouldn't get all our wisdom from SNL. However you may want to consider a combination. Maybe you're a combination! Maybe you should create a combination? Consider:

Reeses Peanut Butter Cups (Peanut Butter + Chocolate),
Gin and Tonic (Gin + Tonic),
Variable Annuities (Mutual Funds + Insurance)
Ben and Jerry's (Ice-Cream+ Fun!),
Folk Songs (Stories + Music),
Facebook (Social Utility+ People Connector),
Twitter (ADD + Time on your hands) ....OK, the last one was just for fun!! Be nice!

BUT Might YOUR GENIUS be found in the combination of what every one else keeps separate?

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What things is it time to combine?

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And don't forget to have fun!