In all the “think big” and “grow” stuff, it’s too tempting to seek to offer less to more instead of more to less. Build a lifetime tribe of 1000 “all in” people instead of seeking to reach millions.
For me, this means helping 1000 people discover and FULLY engage their purpose and callings instead of “taste and take a step.”
Clarify your niche. Decide who you're out to serve. Help. Reach.
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