A few years ago, Marie Forleo wrote a best-selling book called, Make Every Man Want You: How to Be So Irresistible You'll Barely Keep from Dating Yourself!
Now you have to admit, the title certainly grabs attention! But after hearing Marie explain her main point, I came to see the enormous parallel to business, entrepreneurship, and any form of sales period.
It's this.... Becoming Irresistible involves certain key choices of WHO to be and HOW to relate to others.
So the full title of this post is really: Make Every Client Want You! Becoming So Irresistible You'll Barely Keep from Buying From Yourself!
So, the big question to regularly ask about your business, your product or your offering is "WOULD YOU BUY FROM YOU?"
If your answer is an unqualified, "ABSOLUTELY! I'd pay top price because I love it! I see the need for it! And this is the best possible thing out there!"
Then congratulations! Keep it up! Keep doing what you're doing! You're probably very, very successful.
If you have even the hint of a "Hmmmmm..." come to mind, then read on. Maybe this could help.
1. Don't Be Needy. Ever!!
You can never ever, ever need their business for financial reasons or "all about you" reasons.
If you need this sale just because you need this sale, (even if it helps your quota!) then it may be time to work on your own spiritual life! Find your peace, satisfaction and life in the joy of the now and in God, not in your achievements.
God is ultimately the provider. Not even the client or our corporation! And clearly not the government! : )
This totally relates to dating! Doesn't it? The person who NEEDS a girl... or NEEDS a guy to be OK if just so undesirable, right? When we NEED a sale from your client to be OK, it may be time to work on our soul instead of working on your cold calls!
Really, its what repels all of us about the "used car salesman" idea.
2. Care More About What You'll Do For Them Than What They Will Do For You.
"Love your neighbor as you love yourself" isn't just a spiritual concept detached from the world of business!
Those who really love their clients build long-term relationships with them. AND when there's not a fit in what you have to offer and the client's real needs, they "break up" from the client. (Again, just like dating!)
3. Understand the Not-So-Irresistible Parts of Your Product or Offering... And Improve!
It's so easy to become blind to what's not working in us... and in our product.
The best way to understand what needs improvement, gulp... is to ask our client. "What could be better?"
Then, make it better! Improve. Even if it takes time and money!
4. Want Your Product For Them Because You Want Their Full Potential!
When you do have the right product that meets the need for the right client... THEN advocate for your client! Help them understand why their objections aren't sufficient. Help them purchase more of what you have to offer!
One of the biggest leadership lessons I've learned lately involves the willingness to help clients overcome the voices that keep them from seeing who they really are... and what they have to offer! Too many lack others who will see their real potential and advocate for them!
Why would we allow those we care about to settle for anything less?
I leave you with one phrase: Do these things (1-4) and you will live! (And so will your business!!)