Most coaches, entrepreneurs and people seeking their calling end up tinkering with one idea, concept or even marketing gimmick after another.
They feel like they have no other option but to be generalists, even though they know that specializing makes all the difference.
I’ve been there!
Even after more than a decade of coaching professionally, I wondered if maybe I wasn’t meant to specialize or have a niche. I was wrong… and not knowing was costly.
My own biggest problem was dabbling instead of really tuning in to what I was called to do and knowing those I was meant to help…. And that makes a huge difference!
The fancy marketing name for this process is called “narrow your niche.” However, many falsely assume that is either impossible or must take months or years to discover. So, they do the worst thing possible – they do nothing.
Or they invest a lot of money in marketing to the wrong audience or wonder if they can ever find their voice.
What’s sad to me is many great coaches and entrepreneurs don’t get to serve the niche that needs them most and will benefit the most from their calling and their gifts. Everyone loses.
With that in mind, I have worked over the last few decades (really!) to get to the heart of how to others really unlock their calling and niche. And have boldness to act based on it.
In complimentary training called The Nail Your Niche Challenge, (https://jeffcaliguire.lpages.co/nail-your-niche-training/)
I will walk you through a simple 5-Step Plan to Nail Your Niche…. THEN say a big “YES” to it and maybe even more importantly, a big “NO” to what you’re not.
This training is specifically for purpose-driven or purpose-desiring coaches, aspiring coaches and entrepreneurs. In other words, you want to do work that brings impact to the world, making a transformational difference in their life while making an income along the way.
Is that you?
ALSO, if you register TODAY, I will send you a COMPLIMENTARY CHAPTER from my new book, “The Thriving Coach,”
The chapter is called: “Discovering Your Primary Niche. It presents the key ways to find your best case scenario clients and, importantly, offers simple questions and a roadmap to gain clarity.
The live training will be on Wednesday, April 22 at 12:00 PM Mountain (11:00 PST, 1:00 CST, 2:00 EST)
Here’s the link to sign up: https://jeffcaliguire.lpages.co/nail-your-niche-training/
See you there!
Jeff
