In America today, 100 baby boomers will turn 60 every thirteen minutes. Daniel Pink, in his MUST READ book, Drive: The Surprising Truth About What Motivates Us writes, "Every thirteen minutes another hundred people - members of the wealthiest, best-educated generation the world has ever known - begin reckoning with their mortality and asking deep questions about meaning, significance, and what they truly want...."
What do you think? Do you believe this is true? Does turning 60 really wake people up such meaning/significance questions?
What's that unaddressed hunger? Purpose.
What makes a "best life?" Purpose.
What makes people with or without money happy? Purpose.
What makes people love their work? Purpose.
"From the moment that human beings first stared into the sky, contemplated their place in the universe and tried to create something that bettered the world and outlasted their lives, we have been purpose seekers," says Daniel Pink.
What do most traditional educations, institutions and companies today lack? Clear Purpose! (at least a clearly articulated purpose beyond the financial bottom line...)
Just watch... Purpose-Driven Businesses endeavors will lead the way and create ways to help pupose seekers do so through business. Over the next few years, more and more people will seek out places where they can do more than earn a paycheck. (many will be "retired" baby-boomers) They will seek to work, love to work, even take pay-cuts to work at these Purpose-Driven Businesses. Companies, like TOMS Shoes that major, not just in shoes, but in being "purpose maximizers" will increase. Companies, like Roche Industries, that pursue purpose and use profit as the catalyst rather than the objective will open up new markets overseas. Companies, like PuraVida Coffee, that seek to change the world through business will offer the perk of life-change - not just a paycheck, payout and private jets for its owners. Small companies like Mozdren Creative, focused on creatively serving such purpose-driven enterprises, will increase.
Baby boomers will join them. Some will start them. And I am convinced the younger generation (currently the 20-somethigs or in college, and high school) will make the Purpose-Driven Business movement great.
So how does this relate to you?
Why wait until your 60 to begin discovering, pursuing or even helping to create and lead this movement of purpose driven business that will change our world for good?
Why not strategize how you might transform your own company from business as usual to a purpose-driven business?
Why not help your kids learn how they might combine passion and purpose in a career that will make midlife crisis, "Why did I wait til 60?" and "Maybe I should do something meaningfuls" a thing of the past.
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